Concept and script
The idea, the story and the script in Arabic and English, developed with the brand rather than delivered to it.
At Infynix, we craft growth engines that inspire and endure.
Cinematic brand films and commercial video production for UAE businesses, from concept and scripting through to final broadcast-ready delivery. Many businesses lack compelling video content that communicates their value proposition clearly and emotionally to buyers. A well-crafted brand film builds trust faster than any written copy and converts high-value prospects at every stage of the funnel.
OUR CAPABILITIES IN
Brand Films & Commercials
01
Creative Concept & Scripting
02
Commercial Film Production
03
Post-Production & Sound
04
Distribution Formatting
How We Work
01
Discovery
We define the message, audience, and emotional tone.
02
Concept
We develop the creative concept, script, and shot list.
03
Pre-Production
We coordinate crew, locations, casting, and logistics.
04
Production
We execute the shoot over agreed production days.
05
Post-Production
We edit, grade, and finalise all audio and visual elements.
06
Delivery
We deliver broadcast and digital-ready final files.
Brand films, ad films and corporate video produced end to end in the UAE: concept and script, casting, locations and permits, direction, shoot and post, delivered in Arabic and English versions cut from the same production. For brands that need a hero film for the launch, the campaign, the website and the pitch, rather than three separate productions.
Most corporate video explains what a company does and gives the viewer no reason to keep watching past the first ten seconds. A brand film earns attention the way any film does, through a specific idea and a story, and in a market as visually literate as the UAE the difference between a film and a slideshow with music is obvious to everyone.
We produce for real estate developers, hospitality groups, retail and consumer brands, healthcare providers, corporate and professional firms and government-adjacent organisations, on productions ranging from a single-location corporate film to a multi-day campaign with cast, sets and aerials.
What a production includes
Pre-production
Casting, locations, permits, drone approvals, wardrobe, props, schedule and the paperwork that lets a UAE shoot happen.
Direction and shoot
Directed production with the crew, camera and lighting the film needs, across the Emirates.
Post-production
Edit, grade, sound design, music licensing, motion graphics and mix to broadcast standard.
Bilingual versions
Arabic and English cuts with native voice-over and typography, planned from the script.
Campaign cutdowns
Social, paid and event versions in every ratio and duration the campaign needs.
Broadcast and DOOH delivery
Files to specification for television, cinema, digital out-of-home and the platforms.
Rights and archive
Music, talent and location rights documented, and the project archived for future use.
Typical productions and timelines
| Production | Typical timeline |
|---|---|
| Corporate or brand film, single location | 4 to 6 weeks from brief to delivery |
| Campaign film with cast and multiple locations | 6 to 10 weeks |
| Property launch film | 3 to 5 weeks |
| Ad film for broadcast or DOOH | 6 to 10 weeks including approvals |
| Recruitment or culture film | 4 to 6 weeks |
Who commissions films
Real estate developers
Launch films for off-plan projects that sell to buyers who will never visit before they reserve.
Hospitality groups
Destination and venue films for hotels, restaurants and attractions.
Retail and consumer brands
Ramadan, DSF and launch campaigns for broadcast, DOOH and social.
Corporate and professional
Leadership, culture and recruitment films for firms competing for talent and clients.
Healthcare
Clinic and hospital films within DHA and DoH advertising rules.
How we work together
Per production
Concept to delivery on a fixed scope with agreed revision rounds at script, edit and grade.
Campaign partnership
The film produced with the agency team so media, landing pages and creative ship together.
Annual programme
A planned slate of films across the year, with production dates held for the seasons.
Producing in the UAE
The UAE is one of the best-equipped production locations in the region, with crews, equipment, studios and locations ranging from the Dubai skyline to the desert, the Abu Dhabi Corniche and the heritage districts of Sharjah. It is also regulated: permits from the Dubai Film and TV Commission and the equivalent bodies elsewhere, drone approvals, location agreements and content standards that apply before broadcast. A production that ignores any of that does not get shot, or does not get shown.
We plan permits, locations, casting and compliance into pre-production, work with crews who know the locations, and schedule around the calendar so a Ramadan campaign is finished before the month and an outdoor shoot is not scheduled for August.
Permits and approvals
Filming, drone and location permits secured in pre-production.
Locations
Urban, desert, coastal and heritage locations across the Emirates.
Crew and equipment
The right crew and camera package for the film, not the same one for every job.
Content standards
Scripts reviewed against UAE Media Council standards and sector rules before the shoot.
One production, every version the campaign needs
A film that exists only as a two-minute master is a film that will be badly cropped for Instagram by someone in a hurry. We plan the versions from the script: the hero cut, the fifteen and thirty second cutdowns, the vertical versions framed deliberately, the Arabic and English cuts, the silent version with open captions and the DOOH loop. The shoot captures what each needs, and post delivers them together.
That is also why the film should be planned with the agency team. The media plan tells us which versions matter and where the film will be seen, and the landing pages and paid creative are built from the same material.
Version plan
Every ratio, duration and language decided at script stage.
Shot for the versions
Framing and coverage captured with vertical and short cuts in mind.
Delivered together
Hero, cutdowns, verticals and language versions in one delivery.
Campaign alignment
Planned with the media and landing page teams.
Films that sell property before it exists
Off-plan real estate is sold on a film. The buyer in London, Mumbai or Riyadh reserves a unit in a building that is a hole in the ground, and the launch film is what makes the decision feel safe. It needs to show the location as it is, the finished product as it will be, the developer as credible and the lifestyle as real, in the languages the buyers speak, and it needs to arrive before the launch date, not after it.
We produce launch films with developers and their sales teams, combining live-action location footage, aerials and the rendered material into one film with the cutdowns the brokers and portals need.
Location and aerials
The neighbourhood and the site as they are, shot to show what the render cannot.
Render integration
Architectural visualisation cut into live footage as one film.
Broker versions
Short, vertical and WhatsApp-ready cuts for the sales network.
Buyer languages
Versions for the markets the project is sold into.
Ramadan campaigns and the seasonal film
Ramadan is the most watched advertising season in the UAE, and the films that work respect the month: tone, pacing, family, generosity and the rhythm of iftar hours, in Arabic first. They are also produced well in advance, because the month is not a time to be shooting. Eid, National Day, Dubai Shopping Festival and back-to-school each have their own register and their own production window.
We plan seasonal films into the year with the agency team, shoot them in the months when the locations and the light allow, and deliver the versions the media plan needs before the season begins.
Ramadan register
Tone, story and timing that fit the month, written in Arabic first.
Produced ahead
Shot and finished before the season, not during it.
Seasonal calendar
Eid, National Day, DSF and back-to-school planned into the year.
Media-ready versions
Every cut the plan needs, delivered before launch.
Where we deliver Brand Films & Commercials
Brand Films & Commercials in our other markets
Infynix Solutions is registered separately in India, the United Kingdom and the United Arab Emirates. This page covers United Arab Emirates. The same service, written for the other markets:
Brand Films & Commercials questions
How long does a brand film take?
Typically 4 to 8 weeks from brief to delivery, longer for campaign films with cast and multiple locations. Scripting, approvals and permits take longer than shooting, so the timeline is usually set by how quickly decisions come back.
Can you produce in Arabic and English?
Yes, and for most UAE brands you should. Both languages are planned into the script and the shoot, with native voice-over and typography, so the two versions read as native rather than translated.
Do you handle casting and talent?
Yes. Casting, talent contracts, releases and the image rights the campaign needs are handled in pre-production.
Can the film be used on television and digital out-of-home?
Yes. Files are delivered to broadcast and DOOH specification, and content is reviewed against the standards that apply before it airs.
Do you produce property launch films?
Yes. Launch films combining location footage, aerials and rendered material, delivered with the broker and portal versions the sales network needs, are among our most common UAE productions.
What do you need from us to start?
The brief, the audience, where the film will be seen, the launch date, brand guidelines and a decision maker who can approve script, edit and grade within a few days each. Everything else is production.
Can you produce a Ramadan campaign film?
Yes. Ramadan films are planned months ahead with the agency team, written in Arabic first with the tone the month calls for, shot and finished before it begins, and delivered in every version the media plan needs.
Do you license music and handle rights?
Yes. Music licensing, talent releases, location agreements and the image rights the campaign needs are documented and handed over with the film.
Can you deliver a film in a week?
For event recaps and simple corporate pieces with footage already captured, yes. A brand film with concept, casting and permits takes four to eight weeks, and we will say plainly which timeline the brief actually needs.
Do you work with our agency or in-house team?
Yes. We produce to a brief from your agency or marketing team, white label where required, and we plan the versions from their media plan so the film lands where it is needed.
Can you shoot in the desert or at heritage locations?
Yes. Desert, coastal and heritage locations across the Emirates are part of our location book, with the permits, access and timing each one requires planned into pre-production.
Do you provide subtitles and accessible versions?
Yes. Open and closed captions in Arabic and English, silent versions for muted autoplay and audio description where the brief calls for it, all delivered with the film.
