Content planning
A monthly session setting themes, hooks, offers and the shoot list, in Arabic and English.
At Infynix, we craft growth engines that inspire and endure.
High-impact short-form video content for Instagram Reels, TikTok, YouTube Shorts, and LinkedIn, produced and optimised for maximum reach and engagement. Brands struggle to produce consistent, high-quality short-form content at the volume required to grow on social platforms. Regular, algorithm-optimised short-form video is the highest-leverage channel for organic reach and brand discovery in 2024.
OUR CAPABILITIES IN
Short-Form & Social Content
01
Reels & TikTok Production
02
Hook Writing & Scripting
03
Caption & Hashtag Optimisation
04
Content Calendar Management
How We Work
01
Strategy
We define content pillars and platform priorities.
02
Scripting
We write hooks and scripts for each video concept.
03
Production
We film on location or remotely with provided footage.
04
Editing
We edit, caption, and optimise each video for its platform.
05
Scheduling
We publish content on the optimal days and times.
06
Reporting
We report on reach, views, and engagement monthly.
Short-form video is the dominant format in the UAE. TikTok, Instagram Reels, YouTube Shorts and Snapchat reach a larger share of the population here than in almost any market, in Arabic and English, and a brand that is not publishing vertical video weekly is invisible to a large part of its audience.
The problem is not making one Reel. It is making twenty a month, consistently, in both languages, without treating each as a production. The answer is planning: one well-run shoot day produces a month of content when the setups, scripts, wardrobe and locations are decided in advance, and the editing is done for each platform rather than once for all of them.
We run monthly shoot days across the Emirates for retail, hospitality, real estate, healthcare, education and corporate brands, and hand over a scheduled calendar of captioned, platform-cut clips with the performance of this month deciding the next.
What a month of short-form includes
Shoot day
Planned setups producing 15 to 25 finished clips, with presenters, creators or your own team on camera.
Platform-specific editing
Vertical cuts with hooks, captions and pacing built for each platform, not one edit cropped four ways.
Bilingual captions and audio
Open captions in Arabic and English, because most feed video is watched muted.
Creator collaboration
UAE creators matched to the brand on audience fit, with deliverables and tracking agreed.
Scheduled calendar
A month of content approved in one pass and scheduled.
Paid-ready versions
The strongest clips cut to ad specification for the agency team to run.
Performance loop
What reached, saved and produced enquiries, feeding the next shoot.
Formats and cadence
| Format | Typical cadence | Delivery |
|---|---|---|
| Reels, TikToks and Shorts | 12 to 20 per month | 9:16 with open captions |
| Stories | Daily | Native formats with stickers and links |
| Snapchat | Where the audience fits | Vertical, short, sound-on |
| Creator content | 1 to 4 collaborations per month | Usage rights agreed |
| Paid cutdowns | From the top performers | 6, 15 and 30 second versions |
Who this is for
Retail and e-commerce
Product, offer and unboxing content that drives Ramadan, DSF and everyday demand.
Restaurants and hotels
Venues where a Reel decides who books on a Thursday night.
Real estate
Agents and developers building an audience with property walkthroughs and area content.
Clinics and wellness
Educational content that builds trust within advertising rules.
Founders and executives
Thought leadership in Arabic and English without consuming a day a week.
How we work together
Monthly retainer
Planning, a shoot day, editing, captions and a scheduled calendar each month.
Production only
Shoot days and editing for an in-house team that runs its own channels.
Campaign burst
A concentrated production for a launch or a season, delivered as a set.
Why the UAE is a vertical-video market
The UAE has one of the highest rates of social media use in the world, a young population, near-universal smartphone ownership and a culture that consumes video in Arabic and English side by side. TikTok and Snapchat over-index here compared with Europe. Instagram is where hospitality, retail and real estate are discovered. A brand that publishes vertical video weekly, in both languages, is present in the place its customers actually spend their attention.
The brands that win are not the ones with the biggest budgets. They are the ones with the most consistent rhythm, the sharpest hooks and the willingness to test. That is what a planned monthly production gives you.
Both languages
Arabic and English content planned together, not one translated into the other.
Platform fit
TikTok, Reels, Shorts and Snapchat each edited for their own pacing and audience.
Consistency
A rhythm the brand can sustain for a year, not a burst that stops.
Testing
Hooks and formats tested every month, with the numbers deciding.
One shoot day, a month of content
A shoot day works when everything is decided before it: the twenty ideas, the scripts, the locations, the wardrobe, the props, the presenter and the order of setups. It fails when the day starts with a discussion. We plan the day in the monthly session, arrive with a shot list, and leave with the raw material for the whole month.
Editing follows for each platform, captions are written natively in both languages, and the calendar is approved in one pass. The performance data from this month sets the plan for the next, so the content gets sharper rather than repeating itself.
Planned setups
Every idea scripted and scheduled before the day.
Presenters and creators
Your team, our presenters or matched creators, decided by the brief.
Approval in one pass
A scheduled calendar reviewed once, not clip by clip.
Learning loop
Performance decides the next shoot.
Content that stays within UAE rules
Social content in the UAE lives under the same content standards as advertising. The UAE Media Council standards apply, creators who advertise need the relevant licence, healthcare content answers to DHA and DoH, real estate content needs its permit numbers, and platforms add their own restricted-category rules. A viral clip that breaches any of them is a liability rather than an asset.
We keep a checklist per sector and review content against it before it is scheduled, and creator collaborations are set up with the licensing and disclosure the rules require.
Content standards
Reviewed against UAE Media Council standards before scheduling.
Creator licensing
Collaborations set up with the licence and disclosure required.
Sector rules
Healthcare, real estate and financial content checked against their regimes.
Platform policy
Restricted-category requirements met before content is promoted.
Founder and executive content that does not eat the week
The most effective short-form for professional and B2B brands in the UAE is a founder or a senior person speaking plainly about what they know. It builds trust faster than any brand animation, and it is the format LinkedIn, Instagram and TikTok reward. The obstacle is time: a busy executive cannot record every week. The answer is batching: one planned session a month, with questions prepared and the setups ready, produces the month's content in an hour on camera.
We prepare the prompts, run the session, and cut, caption and schedule the clips in both languages, so the executive gives up an hour and the brand publishes for a month.
Prepared prompts
Questions and angles written from what the audience actually searches and asks.
One session a month
An hour on camera producing the month's clips.
Cut and captioned
Vertical clips with captions in Arabic and English.
Scheduled and measured
Published on a rhythm, with the numbers deciding the next prompts.
Ramadan, DSF and the seasonal calendar
Short-form in the UAE has a calendar. Ramadan changes browsing hours, tone and offers, and the content that works is planned and shot before the month begins. Eid opens a short buying window. Summer moves the audience abroad and the content indoors. Dubai Shopping Festival, National Day and the winter event season crowd the feeds with retail spend. A brand that publishes the same content at the same rhythm all year is invisible in the seasons that matter.
We plan the year with the agency team, shoot seasonal content in advance, and pair it with paid campaigns timed to the buying windows, so the brand is present through the season rather than once on the day.
Ramadan content
Planned and shot ahead, with tone and timing that fit the month.
Seasonal shoots
Eid, summer, DSF and National Day content produced in advance.
Paid alignment
The strongest seasonal clips cut for ads and run by the agency team.
Annual calendar
One plan for content, creative and offers, reviewed each quarter.
Short-Form & Social Content in our other markets
Infynix Solutions is registered separately in India, the United Kingdom and the United Arab Emirates. This page covers United Arab Emirates. The same service, written for the other markets:
Short-Form & Social Content questions
How many clips can one shoot day produce?
Planned properly, 15 to 25 finished vertical clips. The number depends far more on how many setups are scripted in advance than on the hours on site.
Do you write scripts and captions in Arabic?
Yes. Scripts and captions are written natively in Arabic and English by native speakers, and for most UAE consumer brands the Arabic versions are planned first.
Do you work with UAE influencers and creators?
Yes. Creators are matched on audience fit rather than follower count, licensing and disclosure are handled, and each collaboration is reported on what it produced.
Can you use footage we already have?
Yes. Editing existing footage into short-form is a common starting point and considerably cheaper than a new shoot, provided the raw material has enough coverage. We will say honestly if it does not.
Do you also run the paid promotion?
The Infynix Agency team does, with the strongest clips cut to ad specification and run as measured campaigns with the Conversions API and tracked enquiries.
Can you shoot at our venue or premises?
Yes, and it is usually better. Real premises, products and people outperform studio content for most UAE brands, and permits are handled where the location needs them.
Can you produce founder or executive content?
Yes. One prepared session a month produces the month's clips: prompts written from audience questions, an hour on camera, clips cut and captioned in both languages, scheduled and measured.
Which platforms do you produce for?
Instagram Reels, TikTok, YouTube Shorts, Snapchat and LinkedIn, each edited for its own pacing and audience rather than one edit posted everywhere.
Do you plan content around Ramadan and Dubai Shopping Festival?
Yes. Seasonal content is planned with the agency team, shot in advance and paired with paid campaigns timed to the buying windows, so the brand is present through the season rather than posting once on the day.
How do you measure short-form results?
Reach, saves and profile visits as leading indicators, and enquiries, WhatsApp conversations and revenue as the measure, reported monthly and used to plan the next shoot.
Can you produce content for LinkedIn as well?
Yes. Founder, team and expertise clips are cut for LinkedIn alongside the consumer platforms, with captions and pacing suited to a professional feed.
