Social Media Management

What management includes

Formats and cadence

Who this is for

How we work together

Arabic first where the audience is

For most UAE consumer brands the Arabic version of a post outperforms the English one, and translated Arabic underperforms native Arabic every time. The audience notices register, humour and idiom, and content that reads as translated reads as foreign. We write Arabic natively, in Gulf or Modern Standard Arabic as the brand and the audience require, and English natively alongside it, and we test rather than assume.

For brands whose audience is expatriate, English leads and Arabic supports. For brands selling to South Asian or Filipino communities, we plan those languages the same way. The reporting shows what each language produces, and the calendar is weighted accordingly.

Community management is a sales channel

In the UAE the enquiry happens in the DM and on WhatsApp. A comment asking for the price, a DM asking if a table is free, a message asking about a treatment: each is a lead, and each is lost if it is answered on Monday. Community management done properly is same-day, seven days a week, in the language the customer used, with enquiries passed to the sales team or the CRM with their source attached.

We staff it that way, we measure response time and DM conversion, and we report social on the enquiries it produced rather than on the comments it collected.

Paid social run as performance, not boosting

Boosting a post is not a paid social strategy. Structured campaigns with objectives, audiences, creative tests, the Conversions API installed server-side and tracked WhatsApp enquiries produce enquiries at a cost the business can see. Boosted posts produce likes. The strongest organic content becomes the paid creative, the paid data feeds the organic plan, and the whole thing is reported from spend to revenue.

Seasonal campaigns for Ramadan, Eid, DSF and National Day are planned into the calendar with creative shot in advance and budgets timed to the buying windows.

Content within UAE rules

Social content lives under the same standards as advertising. The UAE Media Council standards apply, creators who advertise need the relevant licence and must disclose, healthcare content answers to DHA and DoH, real estate content needs permit numbers, and the platforms add their own restricted-category rules. A viral post that breaches any of them is a liability rather than an asset.

We keep a checklist per sector, review content against it before scheduling, and set up creator collaborations with the licensing and disclosure the rules require.

A month in practice

The month starts with a planning session: what the business needs to sell, what the audience is asking, what the season demands, and the twenty ideas that come out of it, in Arabic and English. A shoot day follows, planned to the shot, producing the clips and stills the calendar needs. Editing runs for each platform, captions are written natively, and the calendar is approved in one pass rather than post by post. Community management runs daily throughout.

The month closes with a report on what reached, what engaged and what produced enquiries and revenue, which sets the next planning session. Over a year the content gets sharper rather than repeating itself, because every month is planned from the last one's numbers.

Social Media Management in our other markets

Infynix Solutions is registered separately in India, the United Kingdom and the United Arab Emirates. This page covers United Arab Emirates. The same service, written for the other markets:

• Social Media Management in India
• Social Media Management in United Kingdom