Attribution before spend
Tracking, CRM fields, WhatsApp and call tracking, consent and a lead definition installed before a dirham goes to a platform.
At Infynix, we craft growth engines that inspire and endure.
We manage targeted ad campaigns on Google, Meta, and LinkedIn focused on customer acquisition and return on ad spend. Wasted ad budget on clicks that do not turn into real sales or lead inquiries. Paid media must be managed against clear acquisition metrics and tracked conversions.
OUR CAPABILITIES IN
Performance Marketing & Paid Ads
01
The Challenge
02
Our Insight
03
The Solution
04
The Outcome
05
Scale & Optimize
How We Work
01
Measure
We audit your current systems, marketing, and funnels.
02
Design
We architect a custom strategy bridging your exact gaps.
03
Build
We deploy the tech, content, and pipelines required.
04
Launch
We seamlessly roll out the solution with zero downtime.
05
Re-Measure
We track every metric to ensure it meets our strict KPIs.
06
Scale
We optimize the winning channels to compound your returns.
Performance marketing and paid advertising for UAE businesses: Google, Meta, TikTok, Snapchat and LinkedIn campaigns run as one measured system, with spend judged on what it produced after the click and budgets moved weekly to whatever is producing. In a market with some of the highest click costs in the world, that discipline is the difference between a marketing budget and a donation.
Performance marketing has come to mean running ads, which is not what it means. It means spending money only where it can be shown to return, and moving it as soon as the numbers say so. That requires measurement the platforms do not give you by default: what happened after the click, whether the enquiry was real, whether it became revenue, and what it cost against margin.
We install that measurement first, define a qualified lead with you, send the outcomes back to the platforms so they optimise for what you actually want, and report the whole chain from spend to revenue by channel, campaign and market. Creative is produced by Infynix Media in Arabic and English and tested on a cadence, because the creative and the landing page move cost per lead more than any bidding setting.
We run paid media for real estate, healthcare, retail and e-commerce, hospitality, education, professional services and B2B companies across the Emirates and into the GCC.
What performance means here
Google Ads and Performance Max
Search, Performance Max, Shopping and YouTube with offline conversion import and search term hygiene.
Meta, TikTok and Snapchat
Campaigns with the Conversions API, audiences built from the CRM, and vertical creative produced for each platform.
LinkedIn for B2B
Account-based campaigns measured on meetings and pipeline, with lead quality fed back from the CRM.
Bilingual campaign structure
Arabic and English campaigns separated, with native copy and pages, reported on their own economics.
Creative testing cadence
New hooks, formats and offers every few weeks from Infynix Media, with losers cut before they burn budget.
Landing page testing
Structured tests on headlines, forms, proof and offers, with winners applied to the organic pages too.
Contribution reporting
Revenue after returns, fees, COD failures and discounts against spend, by campaign and product, not platform ROAS.
Channels, timelines and what we measure
| Channel | Time to first signal | Primary measure |
|---|---|---|
| Google Search | 1 to 2 weeks | Cost per qualified lead |
| Performance Max and Shopping | 3 to 4 weeks | Contribution after returns, new customer rate |
| Meta and Instagram | 2 to 3 weeks | Cost per lead or order, quality from CRM |
| TikTok and Snapchat | 2 to 4 weeks | Cost per lead, view-through conversions |
| LinkedIn (B2B) | 4 to 6 weeks | Meetings booked, pipeline created |
| GCC expansion campaigns | 3 to 4 weeks | Cost per lead by country |
Who this is built for
Real estate
Off-plan and secondary lead generation with agent routing, RERA compliance and cost per viewing as the measure.
Clinics and healthcare
High-value treatments where lead quality matters more than volume and every ad clears DHA and DoH rules.
E-commerce and D2C
Shopping, Performance Max and social commerce with COD returns and fees counted in the numbers.
Hospitality
Direct bookings measured against OTA commission, with seasonal campaigns planned in advance.
B2B and GCC exporters
LinkedIn and search into Saudi Arabia, Qatar and Oman, measured on pipeline.
Education
Admissions campaigns timed to the cycle, measured on enrolments.
How we work together
Performance retainer
Channels, creative, testing and reporting monthly, with budgets moved to what is producing.
Foundations project
Tracking, consent, CRM and landing pages built before spend begins.
Audit and rescue
A paid audit of accounts spending without producing, with a written plan.
Contribution, not ROAS
Platform ROAS is the most flattering number in marketing. It counts revenue before returns, before payment and BNPL fees, before delivery, before cash-on-delivery failures and before the cost of the goods, and it credits the platform for sales that would have happened anyway. A UAE fashion brand with a high COD rejection rate can show a healthy ROAS while losing money on every paid order.
We report contribution: revenue after returns, fees, delivery, COD failures and discounts, against spend, by campaign and product. It is a less flattering number and it is the only one that tells the business whether to spend more.
Returns and COD counted
Rejections and refunds reconciled against the campaigns that produced the orders.
Fees and delivery
Gateway, BNPL and courier costs deducted.
Incrementality
Brand and existing-customer revenue separated from genuinely new demand.
Product-level view
Contribution by product and category, so the feed is bid accordingly.
Bilingual and platform-native
A large share of UAE consumer intent is in Arabic, on a phone, and on platforms that over-index here: TikTok and Snapchat reach audiences in the UAE that they do not reach in Europe. Campaigns built in English for a desktop form-filler miss most of it. We structure by language and intent, write Arabic ads and pages natively, and produce vertical creative for each platform with Infynix Media rather than cropping a landscape ad four ways.
The UAE calendar shapes the plan too: Ramadan prepared weeks ahead with adjusted schedules and tone, Eid and DSF budgets timed to the buying windows, summer shifted to the audiences actually in the country or the markets they have gone to.
Arabic campaigns
Separate campaigns, copy and pages, reported on their own numbers.
Platform-native creative
Vertical video produced for TikTok, Reels and Snapchat.
Ramadan and DSF
Planned into budgets and creative in advance.
WhatsApp conversions
Click-to-WhatsApp tracked and routed, because that is where the enquiry happens.
Rules that apply to paid media in the UAE
Healthcare advertising in Dubai and Abu Dhabi needs DHA or DoH approval for many claims and formats. Real estate ads must carry the broker registration and the listing permit. Financial promotions have their own regime. The UAE Media Council standards apply across the board, and Google, Meta and TikTok add restricted-category policies that suspend accounts without warning. An account suspended mid-Ramadan is a cost no report shows.
We keep a checklist per sector, run creative through it before launch, and set accounts up with the verifications and certifications the platforms require for restricted categories.
Healthcare review
Claims, imagery and pricing language checked against DHA and DoH guidance.
Real estate compliance
Permit numbers and broker details on every ad and page.
Platform certification
Restricted-category verification handled up front.
Content standards
Creative written to UAE Media Council standards.
Creative and landing pages as the lever
Once measurement is in place, the biggest lever in a performance account is not the bid. It is the creative and the page. New hooks and formats move cost per lead more than any bidding setting, and a landing page test on the offer, the form or the proof moves it again. Most accounts we audit have not changed creative in months and have never tested the page.
We run both on a cadence: new creative every few weeks in both languages, and structured page tests with the numbers deciding, with the winners applied to the pages that rank organically as well.
Creative cadence
New hooks and formats on a schedule, produced by Infynix Media.
Page testing
Headlines, offers, forms and proof tested structurally.
Losers cut early
Underperforming creative and pages retired before they burn budget.
Winners scaled
What works gets the budget, and feeds the organic pages.
Where we deliver Performance Marketing & Paid Ads
Further reading
Performance Marketing & Paid Ads in our other markets
Infynix Solutions is registered separately in India, the United Kingdom and the United Arab Emirates. This page covers United Arab Emirates. The same service, written for the other markets:
Performance Marketing & Paid Ads questions
How do you track sales from ads?
We set up server-side pixels and CRM conversion tracking to tie ad clicks directly to inquiries and sales.
What is the difference between performance marketing and digital marketing?
Performance marketing is the discipline of spending only where return can be shown and moving budget as the numbers dictate. It sits inside digital marketing alongside organic search, content, social and automation. This page covers paid media; the Infynix Agency page covers the wider programme.
How much should we spend to get a readable result?
It depends on your category and the UAE cost per click in it. We state the minimum before you commit, and we will say if the budget is too small to produce a signal rather than take it and report clicks.
Do you report on ROAS?
We report contribution: revenue after returns, COD failures, fees, delivery and discounts, against spend, by campaign and product. Platform ROAS is shown for reference but decisions are not made on it.
Do you run TikTok and Snapchat?
Yes, where the audience and product fit. Both over-index in the UAE, and creative is produced vertical for each platform rather than adapted from Meta.
Can you run campaigns into Saudi Arabia and the GCC?
Yes. Campaigns are structured by country with Arabic and English creative and pages per market, and reported on cost per lead by country so expansion decisions are made on numbers.
Do you guarantee a cost per lead?
No. We set a target from your margin and close rate in the first workshop and report against it from month one, and we tell you honestly when it is not being met and why.
Do you handle DHA and RERA requirements in ads?
Yes. Healthcare and real estate creative is checked against DHA, DoH and RERA requirements before launch, and platform restricted-category verification is handled up front so accounts are not suspended mid-campaign.
Can you work alongside our in-house team?
Yes. We take one or more channels, or the measurement layer, and report into your existing tools. Accounts stay in your name.
Do you manage product feeds for Shopping?
Yes. Feed optimisation, custom labels by margin and role, availability sync and supplemental data are part of every Shopping and social commerce engagement, because the feed is the campaign.
